It was a do or die situation for the Star India as it wanted to win the bid of IPL media rights at any cost said Uday Shankar, Star India CEO.
After trying hard to get the IPL media rights auction, Star India has reportedly won the TV broadcasting and digital rights for the Indian Premier League (IPL) for the period of five years respectively.
Star India has won the media rights which will begin from 2018 to 2022.
Uday Shankar, Chief Executive Officer (CEO) of Star India said in a statement, “We believe that IPL is a very powerful property and there is lots more value that can be created for fans and viewers”.
The highest bid for the IPL media rights was recorded as Rs 11,050 crore by Sony Entertainment Television.
It was further added, “We made a conscious call that we will bid for the global right”.
It was reported that after winning the IPL broadcast rights, Star India now holds three cricket properties which include Indian cricket and International Cricket Council (ICC) broadcast rights, IPL.
Several companies took part in the bid, which includes Amazon, Twitter, Yahoo, Reliance Jio, Facebook, STAR India, Sony Pictures, Discovery, Sky, British Telecom.