Flipkart launches its own label brand Smart Buy for digital accessories

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India’s largest e-commerce company Flipkart has launched its own label brand “Smart Buy” on Friday, promising their valuable customers for providing exclusive range of quality products at good prices.

Currently, Smart Buy store is offering only a small collection of self-branded chargers and data cables but soon it will offer other products including mobile cases, power banks, speakers and many more.

Smart Buy is similar to Amazon Basics, where Amazon offers its own branded digital accessories including cables, headphones, speakers etc.

This is not the first time, Flipkart launched its own private label brand, earlier in 2012 also Flipkart launched its own first private label called DigiFlip for digital accessories. It has also launched citron for home appliances & personal healthcare and flippd for apparels & footwear’s.

The concept of DigiFlip and Smart Buy is the same to some extent. However DigiFlip is no longer active as Flipkart witnessed slow sales and later discontinued it. By keeping this view in mind this time Flipkart come with new innovations and changes.


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