Dove apologizes for its Facebook soap ad

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Mandatory Credit: Photo by GIAN EHRENZELLER/EPA/REX/Shutterstock (7916860az)
The facebook logo inside the facebook Chalet on the sideline of the 47th annual meeting of the World Economic Forum, WEF, in Davos, Switzerland, 20 January 2017. The meeting brings together enterpreneurs, scientists, chief executive and political leaders in Davos January 17 to 20.
World Economic Forum, WEF, in Davos, Switzerland - 20 Jan 2017

After facing a lot of heated controversy over an advertising campaign which was turned out to be called as a racially insensitive ad, Dove pulled the post from its Facebook page and issued an apology for the same.

After removing the post from social media, the brand apologizes on social media.

It was reported that the advertisement showed a woman wearing a dark shirt allegedly removed her top to show a white woman in a lighter top.

Dove wrote on its Twitter account, “An image we recently posted on Facebook missed the mark in representing women of color thoughtfully”.

Adding further to this it reads, “We deeply regret the offense it caused”.

The Facebook ad faces a lot of backlash from the consumers.

It was learned that Dove was owned by British-Dutch Company Unilever.

It further added, “Dove is committed to representing the beauty of diversity. The feedback that has been shared is important to us and we`ll use it to guide us in the future”.

It was discovered that this was not the first time where Dove has been criticized for being racially insensitive in one of its advertisement. In the year, 2011the brand also faced a stirred controversy.

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